Empower Your Users To Automate Everything With any SaaS directly inside your app.

Embed a branded UI for self-service workflow configuration and authentication, and deliver seamless integrations to all 3rd-party apps as a feature of your product.

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Unlock Your Embedded Automation Potential

Deliver real value - launch automations with all the integrations your customers need, embedded directly in your app within days.

Start Automating
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No Two Customer Workflows are the Same. Each Requires Tailored Configuration and Logic.
From custom fields to dynamic mapping, every customer expects tailored automation. Building the configuration UI, workflow logic, and all integrations from scratch takes significant time and resources most SaaS companies don’t have.

Every CRM uses different values. Customers expect these mapped into tailored workflows

Case 01
Opportunity: US West Coast - New Customer
1
Sign-up
2
Sales Demo
3
Qualified
Proposal
Case 02
DEAL PIPELINE: Discovery - EMEA deals
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New Lead
2
Prospect
3
Opportunity
Negotiation
Case 03
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Universal Trigger–Action Engine. Delivering Configuration and Logic at Scale.
FlowMate transforms unique customer needs into self-service automation. It handles configuration, workflow logic, mapping, authentication, and integrations - while users set up flows in your embedded UI.
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When this happens in any app ...
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When this happens in any app ...
... then do that in any app.
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... then do that in any app.
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Trigger Your First Workflow
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Example Workflow: Marketing Automation
Turn Complexity Into Simplicity. Self-Service Configuration Built-In. No Developer Effort Required.
Every CRM has different pipelines, stages, and fields. FlowMate retrieves them dynamically and lets users configure workflows in your embedded UI - no developer support needed.
Empower Users With Self-Serve Setup
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Empower Users With Self-Serve Setup

Let customers configure workflows themselves through a branded UI embedded in your app.

Start Automating
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Example Workflow: Real-Time Event
Enable Real-Time Webhook Listening. React Instantly to 3rd-Party Actions. Trigger Automations in Your Product.
When an event happens in eCommerce, FlowMate listens in real time and triggers workflows in your app - from campaigns to ERP delivery or onboarding - with users deciding what happens next in your UI.
Turn 3rd-Party Events Into Actions
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Example Workflow: HRIS <> Employees & Transactions
Sync Employee Records Across Apps. Cover Every HR-Specific Requirement. Keep Data Flowing in Both Directions.
Each customer structures HR data differently - departments, tags, roles, values. FlowMate lets users configure mappings and keeps records in sync, while your app sends back time tracking or certificates automatically.
Sync Employee Data Seamlessly
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Example Workflow: One Event → Many Actions

Trigger Complex Flows Instantly One Event Powers Multiple Actions Across Apps Your Customers Use

Some customers need special multi-step workflows across several tools. With FlowMate, one event can trigger an entire automation chain. Your team builds these flows in the no-code builder and releases them for specific customers.
Turn One Event Into Many Actions
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Example Workflow: Adapt to Every Form
Every Form, Every Field Covered. Dynamic Mapping of Form Fields. User Configures Workflows Instantly.
When a user selects a form in your app, FlowMat retrieves its unique fields dynamically. Users can then map and configure workflows instantly — no dev work required.
Make Every Form Workflow-Ready
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One time Integration
Integrate Once, Unlock Everything. Unlock All Your Customers’ Apps. Scale Without Developer Overhead.
Build a single connector to FlowMate and gain access to the ecosystem your customers rely on. Add new integrations by configuration - not projects - so your roadmap stays focused on core product.
Integrate Once, Unlock Everything
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Start Your Workflow Automation Journey Today

Boost revenue and customer retention as a workflow enabler—launch your automation offering in just a few days.

Book Your Kickoff
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All the Connectors You Need, Guaranteed Every Endpoint and Webhook Covered
FlowMate gives you 150+ pre-built connectors and delivers any new one you request within ~48 hours. No limits, no gaps - every automation your customers need, covered.
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If there’s a public API and developer access, we’ll build it for you - fast and reliably.
Guarantee Every Integration
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Empower Your App and Automate Any Scenario Instantly at Scale - Easy for Your Users to Activate

Automated Flows are one piece of the puzzle. Pair them with Agent Flows to let AI act securely across SaaS apps, and with Dynamic Events to power instant user experiences.
  • Dynamic Events
    Trigger real-time automation by sending rich, contextual payloads from your app.
    Learn more
  • Agent Flows
    Let your AI agents trigger secure, permission-based actions across any SaaS app using MCP
    Learn more